5.5.1 Aesthetic Clarity
Ensure that design is included in the sustainable design process; translate sustainable design strategies into a visual aesthetic.
Content, composition, form, color, and texture.
Sustainable design should be integrated into the design process. Considering sustainable design strategies is a tool to help make informed design decisions; it should never negate quality design.
Aesthetic appeal is essential to the success and longevity of a project. “Long-term value is impossible without sensory appeal, because if design doesn’t inspire, it’s destined to be discarded....We don’t love something because it’s non-toxic and biodegradable, we love it because it moves the head and the heart.” (The Shape of Green, Lance Hosey)
Quality design helps bring customers into retail stores, increases office productivity and employee satisfaction, improves resident mental health and satisfaction, improves student behavior, and increases property values. (“Good Design - It All Adds Up”, RIBA)
Consider the following two quotes about design, when incorporating sustainable design strategies into your project:
“We don’t have good language to talk about this kind of thing,…In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.”
(Steve Jobs, 1955-2011)
“Design must be functional and functionality must be translated visually into aesthetics, without any reliance on gimmicks that have to be explained. A good product has to be discreetly good. Design is not fashion.” (F.A Porsche, 1935-2012)
5.4.1 Integrated Design